Communication is the lifeblood of any modern enterprise out for success in a highly competitive world. For the longest time, companies had been reliant on analog technology with regard to their telephony.
But as with all things today, innovations abound that allow companies a significant upgrade in their telecommunications. If you have ever found yourself wondering “what is a SIP trunk line,” this guide will cover all the important things that you need to know.
What it is
SIP or Session Initiation Protocol uses the Internet and a company’s data package to initiate communication between two parties – usually the company and its customers. In this way, it works mostly like traditional telephony. Where it differs is that it also allows for expanded service options including video calling and even conferencing. Additionally, this technology allows for work collaboration over longer distances.
Why it matters
There are many advantages to SIP trunking. For one thing, the connections are virtual and require very little in terms of infrastructure to set up. This offers quicker options when you need to scale up or down that are ultimately cost-effective. Because everything is virtual, you also enjoy the ease of back-up to protect your business’ communications. Lastly, there is so much utility in SIP that traditional telephony cannot match.
Why get it
It is not just about communication with your customers these days; equally important is communication between branches or departments, especially when collaboration is required for success. With SIP technology, this collaboration goes beyond simple voice communication as the system allows for video collaboration, which makes it easier for co-workers to develop projects together. That is not even counting the newer developments in desktop sharing.
Upgrade to SIP technology in your telephony today and reap the benefits of a more modern system.