Search engine giant Google has removed the official Amazon app from its Play Store, after the e-commerce giant admitted that there was a hidden app store within the app.
Competition for Shopping Search Traffic
Multiple reports claim that Amazon has added its own hidden app store within its main Android app in Play Store. Since September, the company allows people to download apps from within its application. The strategy directly replicates a function of the app store itself.
Tech experts say that what Amazon was planning to do was to infiltrate Google Play Store with its own app store. As a result, however, Google decided to pull the app from its Play Store search listings. The company realized the bad practice, so interested Android users could no longer download the shopping app.
Android phone users can still see the app from the Play store, but those who search for it will not come up with results.
As the day goes by, the battle between the two companies only gets worse. The unspoken war has become increasingly heated. Both Amazon and Google always strive to receive high shopping search traffic.
Expanding Own Line of Apps and Games
One of Amazon’s latest goals is to expand its own digital catalog of software apps and games, which regularly runs mass discounts.
Many analysts see the move as stressful and frustrating for the Seattle-based e-commerce company, which is trying to get visitors access the Appstore outside the Fire line of tablets and smartphones.
Amazon, however, released a statement with a different story regarding what happened to its app.
“We launched a new Amazon App for Android Phones on September 9 that provides an award-winning mobile shopping experience, enables customers to discover and purchase all of Amazon’s digital catalogue, and provides customers access to the Prime Instant Video player and unlimited streaming of over 40,000 movies and TV episodes,” the company’s spokesperson said. It further explained that the app was removed due to Amazon Prime Video.
“Google subsequently changed their Developer Distribution Agreement on September 25. As a result, we removed the app from Google Play and published the Amazon Shopping app.”
Citing a recent update to Google Play developer policies, Amazon claims it is pulling the app and instead offers it as a separate download from its own website. The company worked quick to remedy the issue and launched a new app, dubbed “Amazon Shopping.”
Google bans any app that promotes software apps and games for use on Android-powered phones outside of the Store.