You can create different types of video content, such as explainer video, corporate video, and product video. But with all the videos available on the Internet, how can you be sure that your target audience will watch your videos? One secret lies in video length.
As you work with a reliable video editing business in Denver, you will need to decide how long your corporate video will be. One Floor Up notes that half of all videos posted last year run under two minutes. Should you create videos of the same length?
How Do People Consume Videos?
Before you decide on the perfect video length, you may need to understand consumer behavior. On average, consumers watch a video less when it’s longer. Data shows that consumers only watch a little beyond 60 percent of a five-minute video. When a video length is ten minutes long, however, consumption dips down to 50 percent.
Data on direct-response video advertisements of gaming and e-commerce companies can also shed light on consumer behavior. Advertisers spent the most on video ads with lengths between 11 and 20 seconds, yet analytics showed that consumers responded best to videos of 16 to 20 seconds long. Videos of 21 to 25 seconds and 31 to 35 seconds in length closely follow.
Video Type Dictates the Ideal Length
As you can see from the data above, shorter lengths matters, but only within the realm of each type of video. The length of your video content will depend on the type of video you want to produce. Explainer videos, for example, work best in lengths under 60 seconds. Live video, on the other hand, will go on for minutes or hours.
With this, you can make a video that your target audience will watch and the shorter the video, the better. An experienced video editing agency can help you create effective videos for your brand.