Nothing, and no one, regulates who comes into the SEO industry. Anyone with a remote understanding of how computers and the Internet work can learn anything required for good search engine optimisation practice. As a result, many facets of SEO, such as pay per click (PPC) and social media marketing, takes varied forms and are published as well-articulated opinions.
PPC is one of the most popular online marketing strategies today. Effective and straightforward, it unfortunately transformed from a simple approach to something wantonly complicated. Google already established the rules, the truth about using PPC. Yet, myths continue to fly around and limit the capabilities of marketing campaigns.
Here are some misleading PPC myths that people persist to believe:
PPC is Irrelevant
Clickbaits single-handedly ruined PPC for everyone. Its reputation plummeted because of people who wanted to use the strategy unruly, sometimes even illegally. But, for all its detractions, pay per click still lives and is still relevant. A research by Google went into determining if online users still pay attention to paid listings, and yes, they do.
More PPC, More Results
The Internet’s authority is against all things overloading, whether it concerns keywords or PPCs. It was the norm before, when everything must be for optimum search engine results. Now, the focus is mostly on getting people to click and they respond negatively when bombarded with ads. The tactics today is proper placement, not stuffing, which will earn an SEO provider or a business a bad rep on Google.
While it is easy to learn the basics of everything SEO, executing it is another matter. Such is the case in PPC. DIY-ing is for building chairs and tables, not in technical stuff like this. It is ultimately better to let SEO experts handle these things to avoid missteps and misuse of funds.
PPC is Expensive
When it comes to PPC myths that are farthest from the truth, it being expensive is especially ludicrous. The main premise behind PPC is that businesses only pay for the clicks they get. Its base value is low and when it becomes expensive, that is when the campaign is really taking off.
PPC, in essence, is one of the founding fathers of SEO. In the process of its growth, it modified itself to accommodate many needs. But, it is still better to stick to basic, unerring PPC management practice in the end.